Most Recent Posts for Corporate Members

Press release provided by ATRA Double Track member Tailwind Nutrition. Tailwind Nutrition’s New Flavor Will Make You Feel Like a Kid Again. Satisfying flavor keeps energy up and stomach calmed down. Tailwind Nutrition is excited to debut Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show this week.... Read more »

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Corporate Members Nutrition tailwind nutrition

Press release from American Trail Running Association double-track corporate member Tecnica. Tecnica is proud to announce another first in outdoor footwear with the launch of ORIGIN – the first trail running shoe with a customizable fit. The concept introduces a completely new design approach to the running shoe category, based first on the anatomy of... Read more »

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Corporate Members Trail Running ORIGIN Tecnica

This article was provided by American Trail Running Association race member Taos Ski Valley Chamber of Commerce. Their Taos Ski Valley Up & Over Trail Run takes place this year on Saturday, August 3. You’ve signed up for a trail race this summer and you are now in search of a training plan to get... Read more »

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Corporate Members Trail Running Taos Ski Valley

The GoPro Mountain Games are an American Trail Running Association double-track corporate member. Photos by Peter Maksimow. The Vail Valley Foundation hosted the 18th annual GoPro Mountain Games this June 6-9, 2019 in Vail, CO this past (long) weekend. The games consisted of over 30 events across more than 12 sport disciplines, including trail running,... Read more »

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Corporate Members Results Trail Running Colorado GoPro Mountain Games Vail

Here at the American Trail Running Association (ATRA) we’re excited to announce the launch of our newest program, Connect with the Trail, a grassroots, community-building initiative sponsored by OrthoLite, with additional support from Salomon Running and Balega. #ConnectWithTheTrail invites trail runners to share meaningful photos & videos from their trail running experiences on Instagram or... Read more »

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Corporate Members Trail Running Connect with the trail Ortholite

Press release from American Trail Running Association double track member Badwater® / AdventureCORPS®. On July 15-17, AdventureCORPS presents its legendary BADWATER® 135 ULTRAMARATHON. Now in its 42nd year, the world-renowned event pits up to 100 of the world’s toughest athletes against one another and the elements. In scorching temperatures and at altitudes as high as... Read more »

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Corporate Members ultrarunning AdventureCORPS Badwater

Press release from American Trail Running Association Double-track member and Colorado based sports nutrition company Tailwind Nutrition. Colorado-based sports drink manufacturer, Tailwind Nutrition, is proud to be named the recipient of the 2019 Governor’s Award for Excellence in Exporting. The award, a joint recognition from the Colorado Office of Economic Development and International Trade (OEDIT)... Read more »

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Corporate Members tailwind nutrition

Press release from the Vail Recreation District (VRD). Vail Recreation District is an ATRA corporate member and provides limited free trail race entries for ATRA members through our monthly e-newsletter giveaway program. Written by Eric Henderson. Colorado’s longest-tenured trail running series will serve as the unofficial summer kick off for mountain runners with its first... Read more »

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Corporate Members Colorado Dynafit Vail Recreation District

Press release by American Trail Running Association corporate member LEKI.  LEKI is excited to announce the second annual LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 13-16. The scholarship includes registration fees, air travel, lodging and LEKI Trail Running gear for one deserving trail runner. LEKI has... Read more »

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Camps Corporate Members Leki timothy olson

Ragnar Trail Relays is an American Trail Running Association corporate member. With Earth Day coming up on Monday, Ragnar is offering ATRA race director members a 33% discount on the Pledge of Sustainability. That means the cost is $100 instead of $150. The discount code is ATRA2019. This discount is available the end of month... Read more »

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Corporate Members Athletes for a Fit Planet Ragnar Trail Relays

Balega International is an American Trail Running Association corporate member. Durham, N.C. — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for Spring 2019. The updated styles will... Read more »

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Corporate Members Balega

We are pleased to welcome Athletes for a Fit Planet as a preferred partner in our Event Standards Program. Athletes for a Fit Planet are experts in environmental sustainability at running races across North America. They offer customized consulting, on-the-ground support for events, help measure and reduce an event’s CO2 and waste footprints and communicate an... Read more »

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Corporate Members Athletes for a Fit Planet Event Standards Program

LEKI is an ATRA corporate member and supporter of our Trail Ambassador program. To learn more about LEKI and using poles for trail running, read out Trail News article “Using poles for a more a efficient trail running experience.” BUFFALO, NY – LEKI, a leader in skiing, trekking and trail running poles, announces they have signed... Read more »

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Corporate Members Leki LEKI USA Xavier Thevenard

OrthoLite: the Official Insole of the American Trail Running Association (ATRA). We’re proud to announce that OrthoLite, the leading provider of comfort and performance insole technology found in more than 500 million shoes annually from over 350 top brands, has renewed their partnership, which includes the moniker, “Official Insole of the American Trail Running Association,”... Read more »

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Corporate Members Ortholite

Press release from Pocket Outdoor Media, parent company of ATRA Double-track corporate member VeloPress. Lauded running journalist Jonathan Beverly to lead America’s #1 performance running media brand. Boulder, Colorado — Jonathan Beverly is the real deal! After serving successfully as the Guest Editor of Competitor Running’s February editorial, Beverly has been hired as the brand’s... Read more »

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Corporate Members Competitor Running Jonathan Beverly VeloPress

Press release from ATRA members Salomon and Aravaipa Running. Aravaipa Running founder Jamil Coury was recently named USATF Mountain, Ultra & Trail Council’s Contributor of the Year. OGDEN, Utah (Jan. 16, 2019) – Today, Salomon announces its partnership with Aravaipa Running, the Arizona-based trail and ultra-running event organizer best known for iconic races like the... Read more »

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Corporate Members aravaipa running salomon

The following press release is from ATRA member Run Alaska Trails. CORDOVA, Alaska — Run Alaska Trails, a trail running guide and travel service based in South Central Alaska, is pleased to announce next year’s trip dates. All-inclusive running packages are scheduled for June 30th, July 14th, July 21st and July 28th of 2019. Run... Read more »

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Corporate Members Trail Running Run Alaska Trails

We’re proud to welcome Joe Viger Photography as the newest partner in our trail running Event Standards Program. We introduced the Event Standards Program in 2012, and for the past two years, it has included vendors and suppliers as partners to further assist trail race directors in meeting the program’s 15 criteria necessary for staging... Read more »

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Corporate Members Diversity Event Standards Program Inclusion Joe Viger Photography

The American Trail Running Association’s Nancy Hobbs, Tayte Pollmann and Peter Maksimow attended all the Pikes Peak race weekend festivities and contributed to the following story.  The 63rd Pikes Peak Marathon, the fourth Golden Trail Series race supported by ATRA member Salomon, and Pikes Peak Ascent took place in the small mountain town of Manitou... Read more »

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Corporate Members mountain running pikes peak ascent pikes peak marathon

American Trail Running Association corporate member, XTERRA Colorado Trail Run Series, will host the third annual XTERRA Trail Run Castle Rock at Colorado’s beautiful Phillip S. Miller Park located in Castle Rock, CO just 30 minutes north of Colorado Springs and 30 minutes south of Denver, on Sunday August 5th, 2018. The race distances include... Read more »

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Corporate Members Trail Running XTERRA Colorado XTERRA Trail Run Castle Rock

RaidLight is an ATRA corporate Switchback member and sponsor of our View from the Pack series of articles. Park City, Utah — Since 1999 RaidLight has served the trail running community with the best products to enhance your ability to connect with each other, nature, and to share the trail running experience. Born in the... Read more »

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Corporate Members ultrarunning Cloud City leadville Raidlight

Each spring, the American Trail Running Association conducts a survey to measure trail running trends from our national audience. This year we had a record 2300 responses, nearly triple that of the 2017 survey. Complete survey results are made available to corporate members at the Switchback, Steep & Rocky and All-terrain levels. The following selected outtakes... Read more »

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Corporate Members Trail Running Survey Trail Running Survey

Press release from ATRA member Pikes Peak Marathon Inc. MANITOU SPRINGS, Colo. – In the interest of fair play and clean sport, Pikes Peak Marathon, Inc., has announced that it will conduct independent drug testing at its 2018 running races. Testing will begin on Sunday, June 10, at the 42nd running of the Garden of... Read more »

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Corporate Members Clean Sport drug testing pikes peak marathon

We are pleased to announce Leslie Jordan, a custom performance apparel manufacturer, as the newest partner in our Event Standards Program. The American Trail Running Association’s (ATRA) Event Standards Program was introduced in 2012, and for the past two years, the program has included vendors and suppliers as partners to further assist trail race directors... Read more »

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Corporate Members Ebent Standards Program Leslie Jordan US Trail Running Conference

Press release from ATRA corporate member SLO Ultra.  Race SLO is also co-hosting the 2018 US Trail Running Conference coming up August 29 to 31. Race SLO Professional Trail Running Ambassadors Emily & Ian Torrence offer training plans and plan to attend the 2018 SLO Ultra Race this Fall. Emily Harrison Torrence and Ian Torrence,... Read more »

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Corporate Members Trail Running SLO Ultra Sundog Running

Press release from ATRA corporate member LEKI. To learn more about how to use poles for trail running check our Trail News article. BUFFALO, NY – April 27, 2018 – LEKI is excited to announce the LEKI Full Ride Scholarship to Timothy Olson’s Run Mindful Retreat taking place in Boulder, CO, June 7-10. The scholarship... Read more »

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Corporate Members Trail Running Leki

Press release from ATRA corporate member Suffer Better. Photos by Suffer Better. Some 40 enthusiastic Running Up for Air Colorado (RUFA-CO) runners toed the line for the chilly (28 degrees) 7 a.m. start on March 31. When the Suffer Better crew dropped the flag, off they went, running up to Granite Peak (8500′) and back, again... Read more »

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Corporate Members mountain running Colorado Running Up for Air Suffer Better

Press release from ATRA corporate member Pittsburgh Three Rivers Marathon, Inc. (P3R). Running from Cumberland, Maryland to Pittsburgh, Pennsylvania, the Great Allegheny Passage Relay is inspired by the growing popularity of trail running. PITTSBURGH – Pittsburgh Three Rivers Marathon, Inc. (P3R) announced today that they will add another race to their growing number of events.... Read more »

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Corporate Members Trail Running Allegheny Trail Alliance GAP Trail Relay Pittsburgh Three Rivers Marathon

Once again, the American Trail Running Association (ATRA) was present at one of the classic trail races in the state of Colorado to kick off the trail running season, the Run Through Time Marathon & Half Marathon, in the picturesque mountain town of Salida. One never knows what weather the participants will face but the... Read more »

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Corporate Members Members mountain running Trail Running Alex Nichols Colorado Sage Canaday Salida

We’re is proud to announce RaidLight as the presenting partner of our newly launched View from the Pack series of articles. Starting in May, We’ll will publish stories that recognize and celebrate trail race volunteers and trail runners who have dedicated themselves as everyday athletes to grow trail running in their community.  These View from... Read more »

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Clothing Corporate Members Hydration Equipment Trail Running Raidlight View from the pack

We’re proud to announce LEKI USA as a new partner in our Trail Ambassador program presented by CamelBak. LEKI USA makes innovative carbon and aluminium trail running poles with fixed length, folding and variable length models available. LEKI USA joins CamelBak, adidas Outdoor, CEP Compression, Health I.Q., and OrthoLite as a partner in this second-year... Read more »

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Corporate Members Trail Ambassadors Trail Running LEKI USA Trail Ambassador

Press release from American Trail Running Association member Scott Sports. With a range of trail running shoes and functional apparel, SCOTT Sports is presenting ‘the new head-to-toe’ Kinabalu trail running collection inspired by Malaysia’s highest mountain. Mount Kinabalu is a mountain that has it all in one place when it comes to diversity of trail... Read more »

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Corporate Members Trail Running Kinabalu Scott Sports

The American Trail Running Association (ATRA) is pleased to announce Race Roster as a second-year partner in Event Standards Program for race directors.  The Event Standards Program provides guidelines for use in planning for and staging safe and successful trail running events.  Race directors who’s events adhere to the majority of the criteria, may include our... Read more »

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Corporate Members Event Standards Program Race Roster

We’re proud to welcome Health I.Q. as a new partner in our Trail Ambassador program presented by CamelBak. Health I.Q. joins CamelBak, adidas Outdoor, CEP Compression, LEKI USA, and OrthoLite as a partner in this second-year program, which honors outstanding individuals in the trail community. Each month an ambassador will be chosen form a pool... Read more »

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Corporate Members Health IQ Trail Ambassador

We’re proud to introduce CEP Compression is a new partner in our Trail Ambassador program presented by CamelBak. CEP Compression joins CamelBak, adidas Outdoor, LEKI USA, Health I.Q., and OrthoLite as a partner in this second-year program, which honors outstanding individuals in the trail running community. Each month an ambassador will be chosen form a pool... Read more »

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Clothing Corporate Members CEP Compression

Press release from ATRA corporate member GoPro Mountain Games. With nine different sports, more than 25 events, live concerts and more than 70,000 spectators, the 2017 GoPro Mountain Games were the biggest and best yet, but organizers today announced a lineup to the 2018 GoPro Mountain Games that ought to take the event to an... Read more »

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Corporate Members Colorado GoPro Mountain Games Vail

Press release from ATRA member and 2018 US Trail Running Conference host Race SLO.  Photos from Race SLO. Third annual event set for Saturday, September 1; register today for all race distances at sloultra.com! The SLO Ultra, produced by the Central Coast’s endurance sports leader Race SLO, has been selected by the Road Runners Club... Read more »

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Corporate Members Trail Running ultrarunning RRCA SLO Ultra

Press release from ATRA corporate member Under Armour.  Photos by Myke Hermsmeyer.  Under Armour, the global leader in innovative performance apparel, footwear and equipment, announced today the race dates and locations for the 2nd annual Under Armour Mountain Running Series, presented by GORE-TEX® Products. In partnership with POWDR, the trail running series is designed for... Read more »

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Corporate Members mountain running Under Armour

Written by Jim York and originally published in the Winter 2017/18 edition of our Trail Times newsletter. Northern Lites is an American Trail Running Association corporate member.  Jim is also event director of the Ripper Race on February 4, 2018 at Afton Alps, WI. Snowshoes are an easy way to keep running all winter, even... Read more »

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Corporate Members Snowshoe Trail Times Northern Lites

Article written by Victoria O’Neil for ATRA corporate member Health IQ. Congratulations to Ryan’s wife Sara who won yesterday’s USATF Marathon Championships in Sacramento, California. Two-time Olympian Ryan Hall has run thousands of miles over asphalt. But that doesn’t mean he’s a stranger to the joys of hitting the trails. In fact, he’s always been a... Read more »

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Corporate Members Trail Running Health IQ Ryan Hall

The American Trail Running Association (ATRA) is pleased to welcome Nicholas Hill Group as our newest partner in the Event Standards Program. We introduced our Event Standards Program in 2012, and for the past two years, have included vendors and suppliers as partners to further assist trail race directors in meeting our 15 criteria necessary for... Read more »

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Corporate Members Trail Running Insurance Nicholas Hill Group

Trail running tips for women is series of articles sponsored by ATRA corporate member inov-8. In this installment our Outreach and Partnership Specialist, Peter Maksimow, spoke with inov-8 Advocate Program member Jenn Coker, who moved from Georgia to the Colorado mountains. We will hear from other inov-8 ambassadors, listen to their stories and provide tips for women on... Read more »

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Corporate Members Tips For Women Trail Running inov-8 Jenn Coker

Press release from ATRA corporate member Spectrum Sports Management. Gnarly Nutrition and HydraPak announce sponsorship of RunCatalina to fuel athletes on race day Spectrum Sports Management, the leading full-service sports management, production and sponsorship agency in Southern California, recently announced their partnership with Gnarly Nutrition, a brand that is redefining the future of sports nutrition, for... Read more »

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Corporate Members Trail Running Gnarly Nutrition Hydrapak Spectrum Sports Management

The 5th annual US Trail Running Conference was held October 11-14, in Estes Park, Colorado, and provided three and a half days of presentations, networking, vendor displays, morning trail runs, and panel discussions. Content was geared to trail race directors for the first two and a half days with a presenting sponsor in Race Roster.... Read more »

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Corporate Members Trail Conference Trail Running Colorado Conference Estes Park Race SLO

Press release from ATRA corporate member TriSport SA (South Africa). The Oystercatcher hiking trail is famous for being one of the best in the world, with the BBC rating it as one of the “30 unforgettable hikes to do before you die.” Not only is TriSport’s Oystercatcher Trail Run a physically enjoyable event but the... Read more »

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Corporate Members Trail Running Oystercatcher TriSport

Press release from ATRA corporate member Race SLO. Inaugural Warrior Trail Run Adventure race launches the #CaliforniaWarrior campaign for people to share their personal inspiring stories; register today to be part of a one-of-a-kind “California Warrior” off-road experience at Camp San Luis Obispo on March 23-24, 2018. SAN LUIS OBISPO, California – The inaugural Warrior... Read more »

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Corporate Members Trail Running Race SLO Warrior

This post was originally published at USTrailRunningConference.com and is reprinted with permission. Samantha Pruitt is the Founder & CEO of ATRA member Race SLO, an ultra running athlete and lover of human bad-assery. Samantha spoke with US Trail Running Conference Director Terry Chiplin.  Terry: Race SLO has been around since 2008. How long have you... Read more »

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Corporate Members Trail Conference Trail Running Race SLO Samantha Pruitt Terry Chiplin US Trail Running Conference

Press release from ATRA member The Endurance Race Series. The ERS is excited to officially announce the addition of a new “Winter” trail running series located in San Diego, CA. The new trail series is called the “Sunshine Series”, and will see a total of 5 events on the schedule from September 2017- March 2018.... Read more »

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Corporate Members Trail Running San Diego The Endurance Race Series

Reprinted with permission from ATRA corporate member Under Armour. Writer: Carly Terwilliger. Photos courtesy of Myke Hermsmeyer. Under Armour’s inaugural Mountain Running series wrapped up in Copper Mountain this weekend. The road to the Rockies ran through a kickoff event in Mt. Bachelor, OR and also wound through the Appalachians in Killington, VT. The newly... Read more »

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Corporate Members mountain running Under Armour

The American Trail Running Association (ATRA) is pleased to announce that its members can benefit from special rate life insurance for runners, from our official partner Health IQ. Health IQ works with innovative insurance carriers to offer runners special rates on life insurance. As a licensed insurance agency in all 50 states, Health IQ has... Read more »

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Corporate Members Health IQ Life Insurance