Most Recent Posts for Athlete Stories

The Cape Wrath Trail from Fort William to the northwestern tip of Scotland is regarded as Great Britain’s toughest trail. Wildly remote and packing in around 12,000m of ascent, the 230-mile route usually takes trekkers around three weeks to complete. Starting this Saturday (December 8th), ultra running friends Damian Hall and Beth Pascall hope to do …

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Inspirational runner Nicky Spinks has been presented with the British Empire Medal following her inclusion in the Queen’s Birthday Honours List for 2018. The 51-year-old cancer survivor and inov-8 ambassador was rewarded for her outstanding services to sport and charity. She proudly collected her medal at a ceremony held in Yorkshire, England this week. Nicky …

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All Posts Athlete Stories Queen of the mountains

inov-8 Training announces latest athlete Lauren Herrera. Our team had a chat with the 3x CrossFit Games athlete, following her joining the inov-8 Training team and here’s what she had to say. Q1. Congratulations Lauren! Why inov-8? Inov-8 has been around fitness and training since day 1. Whether my day involves lifting, running, interval training …

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One Thousand Miles Through Kyrgyzstan  Jay Petervary is about as “ultra” as an ultra-racer can be. A ten-time Ultra Iditarod champion, Tour Divide record holder, and half of the only team to ever do the Dirty Kanza XL on a tandem bike, the big question usually circling around Jay is “what’s next?” Well, this past […]

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Athlete Stories Featured Pinnacle Podcast

Thousands of obstacle course racers descended on London last weekend as the UK staged the OCR World Championships for the first time in the event’s five-year history. During three days of intense competition, racers from 60 countries battled it out over courses of 3km and 15km, before teaming up with friends on Sunday for the …

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I think I ran my perfect race last weekend. Remote, long, unmarked, through high and beautiful mountains, over unrelentingly technical terrain, Els 2900 was low-key and understated, like a classic fell running race being played out on a grand stage. Admittedly, in terms of performance it was far from perfect – photographs taken during the final two …

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With a gradient in places of 80% and multiple daredevil drops, the iconic Streif ski slope on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the sport’s most notorious downhill. This past weekend, however, saw runners – not skiers – racing down its insanely-steep slopes, as we staged the first-ever inov-8 Descent Race. Starting …

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It’s been a whirlwind 10 months for Jasmin Paris. In December she gave birth to her first child – a baby daughter called Rowan. Just four months later she won the opening race of four in the 2018 British Fell Running Championship. In September, the 34-year-old wrapped up the British Championship title and then won …

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In this special episode of the Pinnacle Podcast, we asked our friends at Another Mother Runner to sit down with Mirinda “Rinny” Carfrae to talk training, strength, recovery, and how she’s making it all work with a one-year-old baby. In her first triathlon season after giving birth to daughter Isabelle, the three-time IRONMAN World Champion […]

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The story of ultra runner Sophie Power, who stopped mid-race at Ultra-Trail du Mont-Blanc (UTMB) to breastfed her three-month-old son has gone viral this week. News stations and publications across the world are all telling Sophie’s inspiring story, with fellow female runners also adding their support. One of those is inov-8 ambassador Jasmin Paris, who wrote …

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Runner Damian Hall is The Underdog. A 42-year-old journalist and father-of-two living in the flat-lands of southern England, he went to this year’s Ultra-Trail du Mont-Blanc (UTMB) – the biggest trail running race in the world – hoping to fulfil a dream of finishing in the top-10. Racing against the sport’s best professional athletes, some …

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Mike Wardian Runs Fastest Known Time on the 184.5 Mile O&C Canal (Re)-Introducing Mike Wardian Mike Wardian was not born a runner, nor did he grow up a runner. This fact is hard to believe, since he has been a household name in the ultra-running community for a decade. However, Wardian began running competitively after […]

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Athlete Stories Uncategorized

We caught up with inov-8 Training athlete and The CrossFit Games team athlete, Shane Farmer on the recent changes to The CrossFit Games, what it takes to be a CrossFit athlete and all things rowing!

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inov-8 stamped its name on the UTMB – the world’s biggest trail running race – by placing two athletes in the top-five. Underdogs Hallvard Schjolberg (Norway) and Damian Hall (UK) ran the races of their lives to finish 4th and 5th respectively (and 1st and 2nd veterans aged over 40) in one of the most …

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the ultimate race for amphibious people Endurance athletes are an interesting breed. We go to great lengths to discover the limits of our bodies, only to push the envelope by finding ways to increase the challenge. By creating ultramarathons and extending triathlons, we are convinced to create new thresholds once we break through what’s been […]

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History was made on Ben Nevis as Victoria Wilkinson set a new women’s record for the iconic race up and down the UK’s highest mountain. The inov-8 ambassador clocked a time of 1hr 43mins 01secs for the nine-mile race, slicing 24 seconds off Pauline Stuart’s previous record, which had stood for 34 years. The Ben …

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Photo by Linda Guerrette Finish line of the 2018 Leadville Trail 100 Run Listen: Rob Krar Wins the Leadville Trail 100 Run One Week After a 14th Place Finish in the Leadville Trail 100 MTB Imagine this scenario: you finish 14th in the competitive Leadville Trail 100 MTB race. You wake up the next day, and […]

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Athlete Stories Featured Nutrition Tips

Photo by Chris Neilson Keely Henninger placed fourth in the 2017 UTMB CCC 101k, and she wanted to drop some tips for anyone planning to test their mettle around Mont Blanc in the upcoming UTMB races this week. The GU Crew will be in Chamonix for the festivities, so if you’re in the area, stay tuned […]

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Athlete Stories Nutrition Tips

Last weekend, ultrarunner mountain biker Rob Krar finished 14th in the competitive Leadville Trail 100 MTB race in 7:08:27. Since he was already in Leadville, he decided to doubleback and toe the line at the Leadville Trail 100 Run just one week later. While relatively new to the competitive mountain biking scene, Rob is a […]

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Ultra-distance runner Pavel Paloncy will attempt to break the record for the fastest completion of the 268-mile Pennine Way this weekend. The Pennine Way is Great Britain’s oldest national trail. It follows a central upland spine, wriggling its way from Edale in Derbyshire to Kirk Yetholm in the Scottish Borders and incorporating around 37,000ft of …

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Ever Wonder How the Pros Train? Here’s an inside Look with Pro Marathoner Scott Fauble. Marathons, meditation, and Mexican food. If Scott Fauble’s recent years as a professional runner could be described in a few words, these would surely make the list. In addition to being a prolific blogger and spearheading a burrito movement called […]

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Athlete Stories Nutrition Tips

Yoga for Athletes It’s a rare athlete who dismisses yoga out of hand. Most athletes — whether we ride, run, kayak, climb, hike, or anything else — understand that it would be nice to learn yoga to improve our core strength and flexibility. Most of us leave it at that, though; we’d do yoga if […]

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The inspirational Nicky Spinks is aiming to become the first runner to complete a 116-mile Double Ramsay Round in the Scottish mountains. The Ramsay Round is a 24-hour challenge which sees mountain runners attempt a 58-mile circuit over 24 summits, including the UK’s highest, Ben Nevis. The total ascent that must be scaled is 28,500ft …

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Extreme heat and oppressive humidity, lightning storms and hail, peanut butter prairie mud and spirit animal encounters… and 350 miles of self-supported gravel riding. Sound like fun? In this episode of the Pinnacle Podcast, Fat Cyclist sits down with The Queen of Pain, Rebecca Rusch, and our Community Development Manager, Yuri Hauswald, to discuss the training, nutrition, gear […]

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Athlete Stories Nutrition Lab Nutrition Tips

“The Dirty Kanza wants your soul.” That’s how our ambassador Noah Tautfest described the 206-mile gravel-grinder through the Flint Hills of Kansas. The roads around Emporia, KS are a grid-network of rolling gravel through farms and open land. It’s a small community, and the whole town comes out to cheer on riders… literally the whole […]

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Athlete Stories Featured

We’re set to get a grip of the training footwear market following the appointment of top crossfitter Fran Calvert. Below is the press release issued on 21/05/2018. PRESS RELEASE: INOV-8 APPOINT TOP CROSSFITTER TO MARKETING TEAM Fran, a regular competitor at the CrossFit Games Regionals, will head up inov-8’s functional fitness and training category. She …

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Three inov-8 ambassadors topped the podium at the Madeira Island Ultra Trail (MIUT) on a Super Saturday to remember. Selected as a 2018 Ultra-Trail World Tour event, the MIUT saw runners from all continents descend on the Portuguese island for super-competitive races over a variety distances. In the main event, the 115k race, Andris Ronimoiss …

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The team at PELOTON Magazine came to visit GU Headquarters in Berkeley to learn about the origins of our first Energy Gel. The crew got an all access tour of our production facility, where we manufacture all of our Energy Gels, and they sat down with our Co-Founder and Chief Endurance Officer Brian Vaughan to learn […]

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Athlete Stories Nutrition Lab

Two-time American running champion Morgan Elliott is preparing to take his nomad lifestyle abroad in a bid to battle the world’s best mountain athletes. In both 2016 and 2017 Morgan spent his summers living out of a car while chasing his mountain running dreams around the States. Now the twice-crowned national ultra-distance skyrunning champion is …

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A new formula In 2008, GU Energy Labs released a new ultra-endurance variation of our Energy Gel formula. Roctane Energy Gel was a major innovation in our product line. Like all of our nutrition products, it was based on scientific innovations designed to meet the needs of our athletes. But Roctane’s inspiration came from a […]

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Athlete Stories

Post by Yuri Hauswald, Community Development Manager My path to the red dirt roads of Stillwater, OK, the home of the Land Run 100, actually began in the Flint Hills of Emporia, KS, the home of the Dirty Kanza 200. In 2013, I ventured east to race the infamous 200-miler to find out what gravel […]

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Redefining What’s Possible for Endurance Athletes In the ultrarunning scene, Ann Trason needs little introduction. She has won the prestigious 100-mile Western States Endurance Run a mind-boggling 14 times. She has set over twenty world records and her 1994 finish at the Leadville Trail 100, which covers staggeringly high terrain between 9,000 and 12,600 feet, […]

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Athlete Stories Product Deep Dive

The 2016 extreme skyrunning world champion and ‘the fastest woman over the UK’s highest mountains’ Jasmin Paris became a mum for the first time in November last year. In a follow-up to her running during pregnancy blog post – and to mark Mother’s Day in the UK (March 11th) – we caught up with the …

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2018 Ice Ultra winner Damian Hall says he ran as fast as he could through the Arctic wilderness – just to try and keep warm. The 42-year-old inov-8 ambassador (photographed above by Mikkel Beisner) won the epic 230km race in a time of 27 hours and 45 minutes – more than 8 hours ahead of …

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If you could run any ultra distance race in the world, which would it be? That’s the question we posed to UK inov-8 ambassador Damian Hall, who as well as being a globe-trotting outdoor journalist is also a top international ultra runner. Here’s the top-five that make up his bucket list, including those he’s already …

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2018 will be the year of the world’s toughest grip, and where better to make that count than on the trails belonging to some of the most popular off-road running events on both sides of The Atlantic. Building on the alliances forged in 2017, we will again partner-up with Lakeland Trails, Maverick Race, Three Peaks, Snowdon International …

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Here at GU, we don’t have a lot of advice on whether or not you should buy diamonds or new running shoes for your partner this Valentine’s Day, but we do know that committed athletes have to work extra-hard to make their relationships work. In our “Relationships” episode, we uncover some great advice from athletes […]

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Athlete Stories

100 Miles. Why would someone set out to run 100 miles? As endurance athletes, we get asked “why?” a lot. Why do we spend so many hours on our feet, in the saddle, in the pool training? We aren’t crazy… or at least not that crazy. But pushing your body so far, so deep into […]

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Athlete Stories

As the popularity of ski mountaineering, or skimo, continues to rise amongst runners, inov-8 ambassador Eirik Haugsnes assesses the benefits and drawbacks. You push and push as the top gets ever closer. That peak you saw from the road less than an hour ago is now right in front of you. All around is blue …

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inov-8 ambassador Avery Collins stormed to a brilliant win at the HURT 100-Mile Endurance Run in Hawaii to open his 2018 season in fine style. The notoriously-tough ultra running race was already underway on Saturday (January 13) when an alert about an incoming ballistic missile sent Hawaii into panic. The alert, which was sent to cellphones, said …

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Hearts thumping, lungs burning with each breath, moving methodically and slowly, we made our way to the top of Ojos del Salado, ascending over 5,600 feet from high camp.  If you’ve ever wondered what it’s like to climb to the dizzying heights of 22,615 vertical feet, let us be the first to tell you it’s […]

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Athlete Stories Nutrition Lab Nutrition Tips

The Pinnacle Podcast is Back with Season 2! Guidance and Strategies From Athletes and Experts for Your 2018 Transformation It’s 2018! A new year means new goals. Whether you’ve committed to try something new or to bring your training to the next level, it’s a great time to gather up the inspiration and information you […]

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Athlete Stories Nutrition Tips

A preview of a film that explores “the why” of running 100 miles in the mountains – a number that has been growing exponentially since it was first shown to be possible in the late 1970s. Filmmaker Billy Yang uses his own journey at the Leadville 100, one of the original 100-mile races in the […]

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Rob Krar Weighs in with Some Tips for Skimo Newbies Besides having the best beard in the sport of ultrarunning, Rob Krar is also known for his success in the growing sport of ski mountaineer racing, also known as skimo. (Rob is a member of the Canadian National Ski Mountaineering Team!) It’s no surprise that […]

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Athlete Stories Nutrition Tips

Based out of New England, US, Amy Rusiecki knows trail running from all angles. Not only is Amy a successful ultra runner herself, she is also married to one (Brian Rusiecki) and together they are the race directors for the Vermont 100. Amy had visited the Lake District fells of the UK in 2015 during a …

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Testing the Limits: A GU Endurance Lab Project This December, GU’s Sports Nutritionist (@roxymtngirl) and VP of Innovation, Research and Development (@runboulet) will attempt to climb the highest volcano in the world in less than half the amount of time typically required. Ojos de Salado, a stratovolcano located in the arid Atacama Desert region of […]

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Photo Credit: Jason Stuckey Collection Steve House’s Summit Day Nutrition Plan Steve House is best known as a climber. He’s also a husband, a father, a mountain guide and an author of two books. Most recently, he co-founded Uphill Athlete, a platform for openly sharing proven training knowledge in the sports of alpinism, mountaineering, and […]

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Athlete Stories Nutrition Tips

Five Tips That Helped Luke Nelson Run 130 Miles Across Bears Ears National Monument In April of 2017, GU athlete Luke Nelson ran 130 miles across the Bears Ears National Monument. Traveling with a group of three other runners, Luke traversed this protected wilderness in southeastern Utah over four days. His written reflection on the effort shows that multi-day […]

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Watch Recap https://www.youtube.com/watch?v=2d09iA3gl0Y We had a blast cheering on the hundreds of awesome athletes that competed at the IRONMAN World Championships in Kona. Congratulations to everyone who made it to the starting line, finished on the podium, and crossed the finish line before the cut-off. Way to show us how to #GUFORIT!

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Mirinda "Rinny" Carfrae is here in Kona before the 2017 IRONMAN World Championship. For the last eight years, she has shown up in shape to compete for the win. This year is a little different. With her new daughter in tow, she's experiencing Kona from the other side as a supporter and spectator.We sat down […]

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